Peppans, a newly established bar and cafe located on Chapel Street was in need of a full brand suite. The client wanted to include the name of his two dogs ‘Pepper’ and ‘Panda’ in the name with subtle hints to the hospitality industry.
The ‘P’ and ‘S’ simply represent salt and pepper with the basic geometric circle a representation of a plate. An incredibly simplistic design that represented the casual nature of the business while nailing the brief provided, and I quote from the client ‘to the letter’.
Continuing on with the neutral and simple nature of the brand, the menus and all branding collateral utilised negative space and stayed true to KISS (keep it simple stupid), ensuring it melded with the South Yarra precinct with ease.
The brand became synonymous with local culture and organisations in the vicinity, attracting bloggers and foodies alike.
As the brand was young, I focused on getting the name out there, ensuring the brand itself was the focus of every piece of design delivered to the client.
As someone who loves going overboard and being as colourful as possible, this one was surprisingly a challenge. My lasting relationship with this client continues today and although Peppans has sadly closed due to the pandemic, I am extremely proud of what we achieved together.